Surfing is more than just riding waves—it’s a rhythm, a way of moving through life shaped by the ocean’s tides. The Surf Culture collection captures the timeless essence of the sport, from the smooth lines of a longboard gliding across a glassy wave to the quiet moments in the lineup, waiting for the next set.

The roots of surfing in Australia run deep. In 1914, Hawaiian surfer Duke Kahanamoku introduced the sport to the country with a now-legendary demonstration at Freshwater Beach. From that moment, surfing became ingrained in Australian coastal life, shaping communities, fashion, music, and even language. By the 1950s and 60s, longboarding had taken hold, with surfers carving effortless lines on perfect peelers at spots like Byron Bay, Noosa, and Bells Beach. The golden era of surf culture was born, captured in grainy film photographs, classic single-fin boards, and sun-faded surf shacks along the coast.

This vintage inspired collection reflects that heritage—the laid-back freedom of longboarding, the energy of a packed lineup, the stillness of early morning swells, and the effortless connection between surfer and wave. Some images lean into the retro spirit of the 60s and 70s, when boardshorts were cut high, boards were built long, and surf movies romanticised an endless summer spent chasing waves. Others focus on the raw, unfiltered reality of modern surf culture, where the same traditions continue, unbroken, across generations.

From Byron Bay’s iconic point breaks to the wild southern swells of Victoria, Australian surf culture is deeply tied to place. Every break has its own rhythm, its own community, and its own stories. The waves shape the people as much as the people shape the culture.

The Surf Culture collection is a reflection of that history—a visual tribute to the ocean’s pull and the timeless spirit of those who chase waves.